If someone asks ChatGPT to recommend a business like yours, will your business appear?

More people are using AI tools to find businesses, compare products and decide what to buy. These include ChatGPT, Google Gemini, Microsoft Copilot and Perplexity.

Here is how to give your business a better chance of being found.

1. Check Whether Your Business Appears

Open each AI tool and ask a question your customers might ask.

For example: “Recommend a bookkeeper for a small business in Manchester.”

Does your business appear? Which competitors are mentioned?

Try a few different questions. Each tool can give different answers.

2. Make Your Website Clear

Tell visitors exactly what you do and who you help.

Instead of “Helping businesses succeed”, write something specific, such as “Bookkeeping services for small businesses in Manchester”.

Make it easy for people to understand what you offer and how to buy from you.

3. Answer Questions Your Customers Ask

What do customers want to know before buying?

They might ask about prices, what is included or how your product works.

Answer these questions on your website. Start with the three questions customers ask most often.

4. Show That Your Business Can Be Trusted

Add genuine customer reviews, examples of your work and clear information about your products or services.

Keep your website and business details up to date.

These steps help people understand your business and give AI tools useful information. They cannot guarantee that your business will be recommended.

How Do You Know If It Is Working?

Repeat your searches every few weeks to see whether your business appears.

Use Google Analytics 4 to check for website visits from AI tools when this information is available. Track enquiries and sales, too.

The goal is not just to appear in an answer. It is to attract customers.

What Should You Do Today?

Spend 15 minutes checking your business across ChatGPT, Gemini, Copilot and Perplexity.

Then check your website. Is it clear what you sell, who you help and why customers should choose you?

Fix one thing that is missing or unclear.

At Orah Marketing, we help founders and marketing teams decide what to focus on and turn their marketing ideas into practical plans.

You do not need to do everything at once. Start with the changes most likely to help customers find and choose your business.